Privacy policy

Privacy Policy

Last updated: August 20, 2026

This Privacy Policy describes how SOBER AF ("we," "us," or "our"), operated by Hawthorne Ventures LLC, collects, uses, and shares your personal information when you visit or make a purchase from our website (the "Site").

Who we are

SOBER AF is a print-on-demand apparel brand operated by Hawthorne Ventures LLC, a Florida limited liability company, with a registered address at 7901 4TH ST N STE 300, St. Petersburg, FL 33702. Questions about this policy can be sent to sean@sipsoberbar.com.

Information we collect

When you browse or buy from the Site, we collect:

Order information — your name, billing and shipping address, email address, phone number (if provided), and payment details needed to complete your order.
Device and usage information — information about how you access the Site, including your IP address, browser type, and pages viewed, collected via cookies and similar technologies.
Account information — if you create an account, your login details and order history.

We do not store full payment card numbers on our own servers. Payment processing is handled by secure third-party providers (including Shopify Payments or other processors we use).

How we use your information

We use the information we collect to:

Process, fulfill, and deliver your orders.
Communicate with you about your order, including order confirmations and shipping updates.
Provide customer support.
Send you marketing communications (only if you've opted in; you can unsubscribe at any time).
Improve our Site and understand how visitors use it.
Comply with legal obligations and protect against fraud.

Sharing your information

We share your information only as needed to run our business, including with:

Fulfillment partners (such as Printful) who print and ship your items.
Payment processors who handle transactions.
Shipping carriers who deliver your orders.
Service providers that help us operate the Site and analyze traffic.

We do not sell your personal information. We may share information when required by law or to protect our rights and the safety of others.

Cookies

We use cookies and similar technologies to keep the Site working, remember your preferences, and understand site traffic. You can control cookies through your browser settings; disabling some cookies may affect how the Site functions.

Data retention

We retain order and account information for as long as needed to fulfill your order, provide customer service, and comply with legal and tax obligations. After that, we delete or anonymize it.

Your rights

Depending on where you live, you may have the right to access, correct, or delete your personal information, or to object to or restrict certain processing. To exercise any of these rights, email us at sean@sipsoberbar.com and we'll respond within a reasonable time.

Children's privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. Changes will be posted on this page with an updated "Last updated" date.